Hindalco Targets ₹1,000 Crore Revenue by FY29 Through Eternia Experience Centre Expansion

Hindalco Industries has set an ambitious target of generating ₹1,000 crore in revenue by FY29 through the expansion of its Eternia Experience Centre initiative, aimed at strengthening customer engagement and showcasing premium aluminium-based building solutions.

The company is focusing on enhancing the visibility of its Eternia brand, which offers a range of high-performance aluminium windows and doors designed for residential and commercial projects. Through dedicated experience centres, customers can explore product features, design options, and technological innovations firsthand.

Company officials said the strategy is part of a broader effort to increase brand presence in India’s growing construction and real estate sectors. The experience centres are expected to help consumers make informed purchasing decisions while boosting demand for premium architectural products.

India’s urbanization, rising disposable incomes, and increasing preference for sustainable and energy-efficient building materials are creating new growth opportunities for the segment. Hindalco aims to capitalize on these trends by expanding its retail footprint and strengthening customer outreach.

The company believes the Eternia Experience Centre model will play a key role in accelerating sales growth, enhancing brand recognition, and contributing significantly to its long-term revenue goals. The initiative also reflects Hindalco’s focus on value-added products and innovation-driven business expansion.